From good to brilliant - the pro planner's best tips
Company NewsMarch 28, 2019

From Good to Brilliant - The Pro Planner's Best Tips

Event Logic

Most people can manage to pull together a client event or conference, but what is the secret behind a truly sharp event planner? Here we share hands-on lessons from some of the industry's finest event professionals.

Brilliant event planners...

... listen to their stakeholder It may seem obvious, but it bears repeating - poor communication and lack of understanding of what the stakeholder wants is one of the most common reasons why people are not satisfied with their event or conference.

To succeed, it is above all important to listen to and understand what your stakeholder wants. Ask too many questions rather than too few. By also understanding the background, you can deliver that little extra that makes your stakeholder feel they got exactly what they wanted.

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... keep calm in the storm Sometimes we forget or make mistakes. Things you could never have anticipated happen. That is everyday life for all of us, and not least for event planners. Some of the most common changes that arise, and which are more the rule than the exception, are changes in the number of participants and changes to the schedule.

Changed number of participants More or fewer participants than planned often causes extra complications. Discuss with your suppliers in advance how you will handle a sudden adjustment in numbers. This could involve, for example, space for more guests at your chosen accommodation, or how you resolve planned group activities that may need to be adjusted.

Changed schedule It can be as simple as needing to swap two planned activities in the schedule. Think through which scenarios are most likely and prepare alternative plans that you can quickly put into action if required. Make sure all suppliers are also aware of each plan, so they can quickly and smoothly change direction.

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... know how to work as efficiently as possible! Today there are several digital services that facilitate the work for an event planner, such as participant management tools. However, no platform can handle the entire planning process from start to finish - except Event Logic.

With Event Logic, you handle all communication and also simplify the entire procurement and planning process. In addition, you keep track of deadlines and receive reminders before, for example, a quote is about to expire. With participant management, you have full control over your guests' special requirements and allergies - information you can easily share with your selected suppliers.

These are just some of the many innovative features included in Event Logic. Create a free account at eventlogic.se today and experience it for yourself!