Event Logic Expands into French Market, Appoints New Customer Relations Specialist

GOTHENBURG, SWEDEN — November 10, 2025 — Event Logic, a leading digital platform for booking and managing meetings, events and conferences, today announced its expansion into France. This move allows both new and existing users to seamlessly source, plan and manage a wide range of meetings, from conferences to corporate functions, across the French market. This expansion follows the company's launch in Germany earlier this year.

The introduction of Event Logic's platform in France will provide users with access to an extensive network of over 15,000 venues and suppliers. The intuitive interface is designed to simplify the entire meeting booking process, from initial search to final invoice, saving time and resources for meeting planners.

"Expanding into France is a significant milestone for Event Logic. The French market is dynamic and offers immense opportunities for growth. We are confident that our platform will bring significant value to French and international businesses looking to streamline their meeting planning in France. We are equally thrilled to welcome Mia Malbert to our team. Her extensive background and deep understanding of the French market are invaluable assets that will be instrumental in our success."

— Henrik Vallentin, CEO of Event Logic

To support its efforts in this new market, Event Logic has appointed Mia Malbert as Customer Relations Specialist for France. Mia Malbert brings a wealth of experience from the travel and meetings industry, with a distinguished 14-year background at Air France, followed by her most recent role as a Service Manager at Convendum, where she specialized in meetings and conferences.

"I am incredibly excited to join Event Logic and lead the charge in the French market. Having been in the industry for many years, I see a clear need for a platform that simplifies the complexities of booking meetings. Event Logic's technology is a game-changer, and I look forward to building strong relationships with our clients and partners in France."

— Mia Malbert, new Customer Relations Specialist

Mia Malbert, new Customer Relations Specialist at Event Logic

The launch is live, and the Event Logic platform is now open for bookings in France. Users can search French venues in the platform.

Company Background

Event Logic offers a modern, digital tool that streamlines the entire process of sourcing, managing, and evaluating meetings and conferences. The platform connects planners with a wide array of venues and suppliers, offering comprehensive solutions for all meeting, event and conference needs. By providing detailed statistics and reporting, Event Logic empowers organizations with full visibility and control over their meeting expenditures.

The platform includes agent functionality, allowing agents to efficiently plan, source, book, send invitations, and manage changes. It can be customized and rebranded with third-party identity, enhancing service efficiency and enabling travel agencies to optimize operations.

Contact

Henrik Vallentin Chief Executive Officer Event Logic henrik@eventlogic.se