She Won Booker of the Year 2025

On Wednesday evening in their new offices, Event Logic gathered suppliers and customers to celebrate the inaugural Booker of the Year Award.

Award Winner

The 2025 award went to Linnea Sandberg Johansson, Marketing Coordinator at New Wave Profile. According to the announcement, she "demonstrated an outstanding ability to combine creativity, structure, and strategic thinking in her booking work." She handles both straightforward and intricate bookings with equal commitment and excels at comparing offers and negotiating favorable contracts.

Her work encompasses stylish invitations and well-designed event pages that consolidate materials in a single location, delivering seamless experiences for organizers, participants, and suppliers.

CEO Statement

Event Logic CEO Henrik commented: "Linnea is a true example of what smart meeting management looks like -- combining creativity, structure, and strategic thinking to deliver real value in every booking."

Other Nominees

Three additional professionals received nominations:

• Marie Wangsen -- Medical & Training Coordinator
• Ana Lalic -- Executive Assistant
• Tove Strandberg -- Project Coordinator

All nominees demonstrated proficiency in combining structure, creativity, and ambassadorial excellence within their organizations.

Award Symbolism

The award features a coffee cup pouring coins, representing how beverages connect meeting culture while coins symbolize the tangible value created through efficient meeting management.